Singapore Arts Festival VS Galway Festival

b) Compare the selected festival with another festival which has been done in another city in terms of its marketing strategy;


The festival reminds me of the Galway Arts Festival. Galway arts festival is celebrated in Ireland, it showcases Irish and International Arts. It has over 31 years of history and is Ireland's leading Arts Festival, similar to how Singapore Arts Festival is to Singapore.



Comparing the marketing strategies of both festival:

I made a table so that it is easier to see the difference and similarities of the 2 festival:

(Please click on the image below to enlarge the table)