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The Singapore National Arts council(Government Sector) is responsible for the organisation for the event.
Involving the toll community in Singapore, this sector is a major determinant of the succes of the event. A positive attitude of the host community will ensure the smooth flow of the event. Overall, the Singapore's community has welcome the Singapore Arts Festival, with the festival being a recurring event. This section also includes transportation agencies such as the Bus services (SBS bus), Taxi organisations (eg, Comfort) and trains (SMRT).
I would say that the Singapore society has embraced the festival very well. With local educational Institutes such as NanYang Polytechnic and Temasek Polytechnic sending their students to attend at least one of the event for their project, it can be seen that the Singapore community sees the Singapore Arts Festival as an important source of knowledge.
In fact, the Festival will commence a week earlier this year, on 15 May 2009, to integrate partially with the school term to enable the delivery of special education programmes to primary, secondary and tertiary students.
Sponsors and Partnership
Most of the sponsors has been supporting the fest for a long time. (most large recurring events seek sponsors that can sponsor them continuously)
(A list of sponsors in their sponsorship categories)
Taken from www.singaporeartsfest.com/sponsor/
There were around 47 Sponsors for the event, each coming from a disparate background such as the media to transport to beverage organisations.
The 3 major sponsor of the festival is channel 5 as its official TV station, OKTO as the supporting TV station and Coca Cola Light as the Official Sparkling Beverage.
Considering the majority of the event and the mass amount of media coverage it holds, it is no wonder that the festival could attract mammoth number of sponsorship and made large corporations like Coca Cola which receive hundreds of applications each week to sign a sponsorship contract.
The list does not stop there, partnering more media channels such as Starhub Cable Vision, GameAXis, Business Traveller, JCDecaux and Yahoo!. Continuing with its partnership search, the Singapore Arts Festival managed to tie down major foundations such as SHAW, Hong Leong, Tan Ean Kiam and the LEE foundation. Being an event which draws International talents, the happening brings together the Embassy of the Kingdom of Spain, Australian High Commisision Sweden, Kingdom of Netherlands and France, pouring oil to the burning culture fire.
Understanding that theres a need to spread the festival feel nation-wide, the Festival Mangement team then charmed Suntec Singapore, Vivo City, Raffles City, LASALLE College of the Arts, National Parks Board, Esplanade, Dome Marina Square and the Housing & Development Board. By having a horde of venue partners, Singapore Arts Festival will be able to reduce costs and acquire priority standing in venue reservations.
To acquire great audiences, good venue alone is not enough, good transport services must be there. Thus the Festival team ensures that they had SBS Transit, EZ Link and SMRT in their list of sponsors.
Educational Institutes were not spared from the sponsorship craze. Italian Culture Institute of Singapore, Goethe-Institut Singapore,The University of Western Australia and LASALLE College of the Arts (also a venue partner) has became one of their sponsors too.
Other sponsors:
Hotels, Shops and Beverages
Marina Mandarin SIngapore
Harry's
Creative Eateries
The Heeren Shops
Rendezvous Hotel Singapore
Government Organisations
National Environment Agency
Singapore Tourism Board
PUB (Public Utilities Bill)
Corporate Agencies
Singapore Chinese Chamber of Commece and Industry
Wing Tai Asia
HASBRO Singapore
Co-Workers
For this section, I will be using the co-workers for the event, RED from the Spectre Theatre company (Australia). I tried my best to tour around the event area before, during and after the performance to get this done.
It was real laborous work, although the event lasted for a long 45 minutes, I hardly get to enjoy the show as I need to observe walk around to get a clearer picture of the background crew.
(so I went back the next day to watch the show again 
)
From the Spectre Theatre,
Since the photos I took was from a mere 3.5 megapixel camera, it did not turn out very well. Thus I asked a nice journalist(Mr.Tan Eng Hui) if I could use his photos, fortunately , he agreed. Thanks Mr.Tan!!
The performing crew was practicing before the performance starts. After an interview with the performers after the show, I realised that the choreograph was made in 2004.
Then we have the audio crew, consisting of the band, and mixer crew.
They have been keeping themselves busybefore the start of the event too.
Iwould like to also mention the captain of the Stalker Theatre company whowas the backstage leader of the show.
I really respected him for his open and friendly attitude during our interview and the concern look he gave during the performance, ensuring that everything goes well. Thus I figured he should be mentioned as a separate party here for spearheading the team for the event.
He gave an opening and closing speech for the event, mostly about what the performance was-the misery of mankind. I do not think that I could understand the play if he had not gave that opening speech.
Next we have the Arts Festival staff
We have the Arts Festival information staff.
Giving away brochures, ensuring proper seating of audiences and giving information is their job. There were around 10 of them around, all wearing the same green Arts Festival outfit.
We also have a mix of the crew of the Arts Festival and Spectre Theatre. The logistics team was from both Arts Fest and Spectre theatre. Although they did not work much together before, they cooperated really well to make the event a success.
We also have the Vivo staff.
Although it may be the simple act of cleaning the areas, I think everyone understands that without them, they grass we sit on to watch the performance would not be clean, and we would have nowhere to sit. There was also mass amount of rubbish thrown in the dustbin during the show. The cleaners had to come back twice to clear the bins around the performance area.
We then have the security guards.
They were guarding the performers tent (making it difficult for us to interview the performers, but we managed to anyway). They were also guarding the area during the performance.
Media
As mentioned in the sponsorship section, we have Starhub Cable Vision, GameAXis, Business Traveller, JCDecaux and Yahoo! covering the festival. However, for the event RED, we also have Channel News Asia conducting a brief shot for the event and promoting the event around a week before the actual show. (The picture on the right shows one of their cameramen)The promotion was done during the morning news under THINGS TO DO FOR THE WEEK which plays in MOBILE TV and shown in every car and bus TV, giving a very large media coverage.
Spectators An event without a spectator is like making food without anyone to eat it. Spectatorship for RED ranges from locals to tourists, passing by shoppers to people who came only to watch the event. The grasses were filled. Amongst these people were the stakeholders that were mentioned earlier, CNN video crew, students from educational institutes, cleaners, photographers, security guards, journalists, some of the stand-by production crews and businessman.
It was a spectacle to see people of varying interests, backgrounds, occupations and mindset stopping for the same exact purpose-to see the production. Even for just a while then, all of us were caught in the same dimension, seeing the exact same thing and being mesmerized by it. No matter how different we were, all of us stopped.
I am waiting for my turn to be involved in something like this.
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